Jugaad Innovation, India gave world another business acumen ; effective especially post 2008 western economic crisis occurred due to high Greed/Monopoly/High resource wastage culture!!…Jugaad (जुगाड़), a Hindi word means “overcoming harsh constraints by improvising an effective solution using limited resources” as described by Indian-American authors Navi Radjou, Jaideep Prabhu & Simone Ahuja in their international best selling book — Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Jossey-Bass, 2012).
Post 2008 economic crisis, there is new paradigm shift in global business thinking from typical Western model of “More (Innovation) from More (Resources) to Indian business model of “More from Less” using JUGAAD Innovation.
An attitude of finding quick, creative, less cost, local market solutions in available resources, test locally and apply same solutions to other markets is roughly called as Jugaad (Frugal) Innovation process in world business community.
Watch authors TED talks on Jugaad Innovation,new revolutionary concept in the world of Innovation studies and practices in global companies.
Scarcity Re-framed is Abundance: Simone Ahuja at TEDx Grand Rapids
Jugaad Innovations happening in India: Slides show
Jugaad Innovation: Jaideep Prabhu at TEDx UCL
Learn to unlearn: Navi Radjou at TEDx Isere River
New paradigm shift in business thinking from “More for More Innovation” to Indian business model of “More for Less”
From Jugaad to Systematic Innovation: Prof. Rishikesha Krishnan from IIM-B at TEDx NITK Surathkal
Navi Radjou, Jaideep Prabhu, and Simone Ahuja – Jugaad Innovation
Photo source: Screenshot from above clip
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