Jugaad Innovation, India gave world another business acumen ; effective especially post 2008 western economic crisis occurred due to high Greed/Monopoly/High resource wastage culture!!…Jugaad (जुगाड़), a Hindi word means “overcoming harsh constraints by improvising an effective solution using limited resources” as described by Indian-American authors (Jossey-Bass, 2012). Navi Radjou, Jaideep Prabhu & Simone Ahuja in their international best selling book — Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
Post 2008 economic crisis, there is new paradigm shift in global business thinking from typical Western model of “More (Innovation) from More (Resources) to Indian business model of “More from Less” using JUGAAD Innovation.
America, business, Culture, Europe, Frugal, India, Indian, Innovation, Invention, Jugaad, Money, Products, Strategy, USA